Coupons are one of the fastest ways to drive enrollments. Klimb lets you create discount codes that learners enter at checkout to take a percentage or fixed amount off a course. Use them for launches, early-bird offers, partnerships, or win-back campaigns.
Creating a coupon
- In your dashboard, go to Billing → Coupons.
- Click New coupon.
- Enter a code — this is what learners type at checkout (for example
LAUNCH25). Keep it short and memorable. - Choose a discount type and value.
- Set any limits or expiry, then save.
The coupon is active immediately and applies the next time a learner enters it during checkout.
Discount types
Klimb supports two kinds of discounts:
- Percentage — takes a percent off the course price, e.g. 25% off. Great for catalog-wide sales because the savings scale with each course’s price.
- Fixed amount — takes a set amount off in your academy’s currency, e.g. 20 off. Best when you want a predictable discount regardless of price.
A coupon can’t reduce a price below zero — if a fixed amount exceeds the course price, the learner simply pays nothing for that course.
Expiry dates
Set an expiry date to create urgency and automatically retire a promotion. After the expiry date passes, the code stops working and learners see a clear “expired” message at checkout. Leave expiry blank for an evergreen code you manage manually.
Redemption limits
Control how many times a coupon can be used:
- Total redemption limit — caps the overall number of uses across all learners. Perfect for “first 100 buyers” campaigns.
- No limit — let the code be used until you disable or expire it.
Once a coupon hits its total limit, it stops applying automatically, so you never oversell a promotion.
Targeting and scope
You can scope a coupon to apply across your academy or tie a promotion to specific courses, depending on how you set it up. For partnership or affiliate deals, create a unique code per partner so you can track which relationships drive the most enrollments in your analytics dashboard.
Managing existing coupons
From Billing → Coupons you can:
- See each coupon’s redemptions and remaining limit at a glance
- Disable a code instantly to stop it from working without deleting its history
- Delete a coupon you no longer need
Disabling is usually safer than deleting — it keeps your records intact while immediately blocking new redemptions.
Best practices
- One code, one purpose. Separate codes for separate campaigns make reporting clean.
- Pair with expiry for urgency. A deadline reliably lifts conversion.
- Watch your margins. Remember the platform fee still applies to the discounted price; see Understanding payouts and fees.
Coupons reduce what the learner pays, and your payout reflects the discounted amount minus fees. To run a permanent price change instead of a temporary code, edit the course price directly — see Pricing your courses.