Your academy home page is the first thing most visitors see, and it does a lot of work: it introduces your brand, communicates what you teach, and points people toward courses to buy. With your theme and logo, colors, and fonts in place, this guide helps you craft a home page that welcomes visitors and turns them into learners.
The hero: your first impression
The hero is the large banner area at the top of your home page. It’s prime real estate, so make it count. From the Studio, open Settings → Branding (or your home page editor) and set:
- A headline that states the transformation you offer — “Learn to edit like a pro” or “Master the guitar in 90 days.”
- A subheadline with a sentence of supporting detail: who it’s for and why it works.
- A call-to-action button that sends visitors to your courses or a featured course.
- Optionally, a hero image or background that reflects your brand.
Lead with the benefit to the learner, not a list of features. People buy outcomes.
Feature your best courses
Below the hero, showcase the courses you most want to sell. You can choose which courses appear and in what order, so put your flagship or best-selling course first. For each featured course, learners see its title, image, and price, with a clear path to enroll.
Tips for a strong lineup:
- Lead with a signature course that best represents your value.
- Highlight a course with a free preview so visitors can sample before buying.
- Keep the featured set focused — a curated few outperforms an overwhelming wall of options.
Arrange your layout
Beyond the hero and featured courses, you can shape the rest of the page to tell your story:
- About / intro section — a short paragraph on who you are and why learners should trust you. Personal credibility drives sales.
- All courses — let visitors browse your full catalog.
- Social proof — testimonials or results, if your theme supports them, to build confidence.
Order these sections so the page flows naturally from hook (hero) to evidence (about, social proof) to action (courses).
Write for your visitor
Good home page copy is clear and learner-focused:
- Speak directly to the reader — “you’ll learn,” “you’ll be able to.”
- Keep sentences short and skimmable; most visitors scan before they read.
- Make the next step obvious with prominent, well-labeled buttons.
Preview on every screen
Your home page is seen on phones as often as laptops. After editing, open your academy in an incognito window and review it on both desktop and mobile. Confirm the hero reads clearly, buttons are easy to tap, and featured courses look inviting. If you’ve connected a custom domain, check it there too.
When your home page looks sharp and on-brand, you’ve completed your branding setup — time to finish your Launch Checklist and go live.