A theme sets the overall structure of your academy; your logo, colors, and fonts make it unmistakably yours. These three elements are the core of white-labeling — get them right and learners will feel like they’re on your brand’s site, not a generic platform. This guide covers each.
Upload your logo
Your logo anchors your brand and appears in the academy header, on the checkout page, and often in emails to learners. From the Studio, open Settings → Branding and upload your logo:
- Use a PNG or SVG with a transparent background so it sits cleanly on any header color. SVG stays crisp at every size.
- Provide a horizontal version where possible — it fits headers best.
- If you have a square icon/favicon, add it too, so your brand shows in browser tabs and bookmarks.
After uploading, check how the logo looks on both light and dark backgrounds depending on your theme and colors.
Set your brand colors
Colors carry your brand’s personality and guide the eye to important actions. In Branding you can set:
- Primary color — your main brand color, used for buttons, links, and key accents like the “Enroll” call to action.
- Secondary / accent color — a complementary color for highlights and secondary buttons.
- Background and surface tones — light or dark base tones that set the overall mood.
A few pointers:
- Enter colors as hex codes (e.g.
#1A73E8) to match your brand guidelines exactly. - Ensure enough contrast between text and background so content stays easy to read — this matters for accessibility and completion.
- Keep your palette tight. One strong primary plus a neutral background usually looks more professional than many competing colors.
Choose your fonts
Typography shapes how your academy feels — friendly, authoritative, modern, or classic. In Branding you can set the typography for headings and body text:
- Pick a heading font with personality for titles and section headers.
- Pick a clean, highly readable body font for lesson text and descriptions — readability beats flair for paragraphs learners actually read.
- Pairing a distinctive heading font with a simple body font is a reliable, professional combination.
Keep it consistent
White-labeling is most convincing when it’s consistent. Aim for:
- The same logo you use on your main website and social profiles.
- The same primary color as your other brand materials.
- Fonts that echo your existing brand voice.
This consistency is especially important if you’ve connected a custom domain — learners should feel zero seam between your main site and your academy.
Preview and refine
Branding changes apply across your whole academy instantly, including the lesson player and checkout. After making changes, open your academy in an incognito window and review it on both desktop and mobile. Look at a course page, the lesson player, and checkout to confirm everything reads well.
When your logo, colors, and fonts feel polished, move on to Customizing Your Academy Home to perfect your front page, then run your Launch Checklist.